An options contract is an agreement between two parties. One party pays for the right to buy or sell 100 shares of a stock at a specific price — called the strike price — on or before a specific date — called the expiration date. The other party receives payment for taking on that obligation.
The price you pay for an option is called the premium. If a contract shows a premium of $5.00, you pay $5.00 × 100 = $500 per contract. Every options contract covers exactly 100 shares — that's standardized across all US exchanges.
The Two Types: Calls and Puts
There are only two kinds of options contracts:
A call option gives you the right to buy 100 shares at the strike price. You buy a call when you think the stock is going up. If the stock rises above the strike price, your call option gains value — often much faster than the stock itself, because of leverage.
A put option gives you the right to sell 100 shares at the strike price. You buy a put when you think the stock is going down. WinPulse signals involve selling puts (cash-secured puts), not buying them — the mechanics are described separately.
The Right But Not the Obligation
This phrase is the most important thing to understand about options. When you buy a call option, you have the right to buy 100 shares at the strike price — but you never have to. If the stock goes in the wrong direction, you simply let the option expire. Your loss is limited to the premium you paid. You cannot lose more than that amount, no matter what the stock does.
This is the key difference between buying options and buying stock. If you buy 100 shares of a $50 stock and it falls to $20, you've lost $3,000. If you buy a $5 call option on the same stock and it falls to $20, you've lost $500 — the premium you paid. The downside is capped.
Why Options Exist
Options were originally created for hedging — a farmer might sell a "call" on their crop to lock in a price, protecting against a fall in grain prices. Today they're used for three main purposes: hedging (protecting a portfolio against losses), income generation (selling premium), and speculation (leveraged directional bets on stock moves).
WinPulse uses all three of the main options strategies — LEAPS calls for leveraged directional bets, cash-secured puts for income generation, and short-term calls for faster momentum plays.
Scenario A: Stock rises to $130. Your call is now worth at least $30 (the difference between stock price and strike). You sell for ~$31. Return: $31 − $4 = $27 profit on $4 invested = +675%.
Scenario B: Stock falls to $80. Your call expires worthless. You lose the $400 premium. That's your max loss — nothing more.
Options vs. Stock Ownership
The core tradeoff: options give you leverage and capped downside, but they have a time limit. Stocks have no expiration. If you buy a stock and it goes sideways for 18 months before recovering, you're fine — you still own it. If you buy an option and the stock goes sideways, time decay erodes your premium every day until expiration.
This is why the expiration date matters so much. Longer-dated options (LEAPS) cost more but give more time for the thesis to play out. Shorter-dated options are cheaper but less forgiving of timing mistakes.